Go-to-market engineering

GTM engineering for B2B revenue teams

FastForward is the harness for your go-to-market tech stack. Built by revenue executives who've run the function they're rebuilding for the AI era.

Signal in · revenue outTwo layers between a signal and a sale
Running
Raw signals
Job change · NorthwindPricing visit ×2Dup contactFunding · Lumen HealthBounced emailHiring 4 SDRs · OrbitWebinar signupUnknown visitorPost engagement · VP SalesTech install · HubSpotStale titleCompetitor follow Job change · NorthwindPricing visit ×2Dup contactFunding · Lumen HealthBounced emailHiring 4 SDRs · OrbitWebinar signupUnknown visitorPost engagement · VP SalesTech install · HubSpotStale titleCompetitor follow
Routed actions
RawWaiting…
»
ConnectedWaiting…
»
AutomatedWaiting…
Our partners
Clay
Salesforce
Claude by Anthropic
Lovable
Why we exist

Revenue teams are running outdated playbooks with stale data on disconnected software. The modern buyer journey requires a connected, data-driven approach. We engineer your GTM motion to run with efficiency, structure, accountability, and at scale.

Our partners
Certifications
Clay University · AI SkillsClay University · AI Skills
Clay University · CRM EnrichmentClay University · CRM Enrichment
Clay University · Automated InboundClay University · Automated Inbound
Clay University · Automated OutboundClay University · Automated Outbound
Salesforce · Agentforce SpecialistSalesforce · Agentforce Specialist
Salesforce · Platform AdministratorSalesforce · Platform Administrator
Salesforce · Platform Administrator IISalesforce · Platform Administrator II
Salesforce · Platform App BuilderSalesforce · Platform App Builder
Salesforce · Agentblazer Legend '26Salesforce · Agentblazer Legend '26
ZoomInfo · RingLead CertifiedZoomInfo · RingLead Certified
HubSpotHubSpot
InstantlyInstantly
Connected to the stack you already run:ClayClaudeSalesforceHubSpotAttioOutreachInstantlyHeyReachGongOpenAI
The problem

AI for the sake of AI won't fix your growth problem.

Most GTM tooling gets bought to solve a problem nobody diagnosed. The pilot goes nowhere, the data stays dirty, and the stack grows by one more thing that doesn't talk to anything else.

Underneath almost every one of those symptoms sits the same root cause: the foundation was broken and nobody fixed it first.

So we start there. Before you build more AI or add more tools to your GTM motion, we find out what's broken underneath it.

Before you build additional systems, fix the foundation.

Who we work with

We work with B2B revenue executives whose systems have stopped keeping up with how their buyers actually buy. Typically B2B growth companies, often PE-backed, where a CRO, CMO, or CEO owns the number. Your head of revenue operations is the one who builds it with us. We also work with founder-led companies, where the CEO is the buyer and the fundamentals still produce outsized returns.

The harness

We connect what you already have

1 · Signals
Job changes + championsHiring + fundingWebsite intentTech-stack changesM&A activity
2 · Data layerClay

Contact discovery, enrichment and verification, data normalization, and a CRM cleanse, so every downstream decision starts clean.

3 · Judgment layerClaude

Agents and skills that decide which signals matter for this business, this quarter, and draft the next move for a rep to approve.

4 · Your stack
Salesforce · HubSpot · AttioLead routing + scoringEmail infrastructureDaily seller prompts
5 · Revenue
Hours returned per repSignal-to-action timeAttribution in placePipeline generated

We're not replacing your stack. We wire it together and tie it to revenue: Clay as the data layer, Claude as the judgment layer, and your CRM and sequencers as the place the work lands.

How we work

Assess. Build. Deploy.

You can start or stop at any gate.

1Gate 1

Assess

Stop, and find out what's actually broken.

Answers: "Everyone is telling me to move faster and I don't know if we're even pointed in the right direction."

A GTM readiness assessment across stack, data, process, and motion. ICP and TAM analysis. CRM and data audit. Competitive intelligence. You leave with a prioritized roadmap sequenced into named build work, one first project, and an agreed success metric.

Half day to four weeks · fixed fee
2Gate 2

Build

Prove it in one place.

Answers: "I can't bet the year on this."

One named use case, built and live, with the foundation fixed underneath it: data cleanse, CRM configuration, lead routing, email infrastructure. Your first agent or workflow. Signal intelligence stood up. We then report against the metric you agreed to in Assess.

Four to eight weeks · scoped fixed price
3Retained

Deploy

Run it, extend it, and make your team independent.

Answers: "This falls over the day you leave."

Rollout across more teams, segments, and use cases. Enablement, training, and change management. Claude activation. Managed service for the infrastructure. Quarterly strategy review, and fractional CRO or CMO advisory where it fits.

Six to eighteen months and ongoing · retainer

You never have to commit to a 6-18 month transformation to find out whether it works. Start by assessing your current GTM system, then to one build to see the impact.

Book a GTM Assessment »
Why FastForward

Credible with your board. Fluent in your stack.

1

We ran the function we're rebuilding

Alex led revenue from $10M to $150M, through a PE exit in five years. Chaz went $8M to $48M and exited to PE in three. No established agency in this space was started by people who held those seats. The field is practitioners selling to practitioners. We've sat in the seats, and we've run the function we're rebuilding.

2

We tie tech infrastructure to business logic

Anyone can build the table. The question is which signals actually matter for your business, this quarter, against your number. That judgment is what the first differentiator buys you.

3

We're credible in the boardroom and in the build

High-end advisory firms are credible with your board and rudimentary in GTM engineering. Clay-ecosystem shops can build and can't hold a room with your investors. We do diligence, M&A integration, and portfolio operations work, and we build the agents.

BoardroomBuild
High-end advisory firmsYesNo
Clay-ecosystem shopsNoYes
FastForwardYesYes
Alex Jones
Alex JonesFounder & CEO
Chaz Gerads
Chaz GeradsCRO